Why Are B2B Content Strategies Important –  The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic.  Chief Marketing Officer (CMO) Council Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social –  Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.  SocialTimes Google: Lower CPCs Are Because Of YouTube, Not Mobile Search –  For several quarters of declining Google CPCs, financial analysts have speculated and assumed that the migration of usage to mobile and lower bids for mobile clicks were responsible. However on Google’s earnings call today CFO Patrick Pichette sought to dispel that belief.  Search Engine Land Survey: 99 Percent Of Consumers Will Share Personal Info For Rewards, But Want Brands To Ask Permission –  Consumers repeatedly say in surveys that they want more personalization — but also more privacy

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Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

Tags: online marketing, online marketing news, SEO

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